“I’ve seen and been lucky enough to go to quite a few talks by some of the leading planet scientists and the common theme when I’m at any of these talks is – ‘our message and data never reach a mass body’,” he tells us.
“There might be a five percent chance it goes viral but I’m a this pro skier, a cliff-guy who drops the biggest cliffs in the world, I’m working with one of the best ad agencies in the world, who are going to do it pro bono, and it’s the Super Bowl – it’s got all the ingredients for it to be a headliner and if there’s even a one percent change of it succeeding then it’s absolutely a project we should be persuing.”
“这是一个重要的部分是表现出现实。There’s carbon isotope graphs you can look at – when people [climate change deniers] say ‘this is part of Earth’s cycle, it goes up and down’ – you can study those carbon graphs, and they are up and down but they’re a really consistent reading machine for the past 800,000 or so years, and then the past 20 years it shoots straight up off the charts like it’s never happened before. We are contributing to that.
“流行文化有吸引力，但广告也会是可怕的;a slap in the face to show people that if you think it’s a non-issue and you’ve dismissed climate change as totally bullshit – this is what you’re going to deal with and this is what your children are going to be dealing with. I want it to be a shake up in the national narrative. It has to be something that leaves a deep sense that it’s up to us and we have to do something about it.
“有更多的严重性，”他说。“在两年前在美国的西北部，我们每年都获得最多降雪的一级度假胜地是Mt.面包师。They average 641 inches of snowfall a year and they closed in March because they didn’t have snow, and then last year we had one of the biggest winters I’ve ever seen – in Utah and in other places actually, and this year we’re having one of the worst, low-tide winters I’ve seen.