“We’re lucky here, as we’re surrounded by the Peaks, and we’ve seen people wearing nice Berghaus jackets, nice outdoor jackets, round the city for years,” Neil says before adding wryly, “We like coats in Manchester, probably because it’s always pissing it down.”
When the conversation takes a turn to the retro aesthetic of new outdoor jackets, Neil (“I’m enjoying this”) gets on a roll telling me “There’s a cyclical thing with jackets and fashion, and I think we’re seeing that at the moment. The 80s was a great time for design and we’re seeing brands realise that. They’re going back to the drawing board, and getting inspired by what they’ve done before.”
就像几个外套书呆子谈论夹克时一样，我们很快就开始讨论当下我们最喜欢的品牌。When I raise the fact that one outdoor brand, in particular, seem completely unaware of how cool their jackets are Neil says “I think that’s good though because, in a way, you don’t want them to realise that and start pandering to the market. They’re doing their thing and it works. If they start acting cool, they’ll lose that thing that makes them cool.
“We are currently going through a period of reinvention at the brand [Berghaus] with loads of exciting plans and big changes on the horizon,” James says, “We’re redefining our brand purpose and rediscovering our DNA which we’ll then evolve going forwards. With all this rediscovery work taking place, we felt the time was right to resurrect some of our iconic pieces and remind people of where we’ve come from. With big trends around nostalgia, we really wanted to make these iconic pieces accessible again.”
“我确实希望户外服装的广泛普及将增加人们在自然界中花费的时间。我们的主要目的是激发和装备每个人到外面，因为对身心健康的好处得到了很好的证明，”他说，“这一刻实际上与最初的90年代繁荣非常相似everyday outside use, it’s just that this time around there’s less time spent queueing in car parks for raves.”
“It’s always been cool, but certainly more people have caught on to that than ever before,” he replies, when I ask him whether this is the ‘coolest’ the outdoors has ever been, “The overall wellness trend, increasing popularity of extreme sports like攀登和山地骑行，奢侈品品牌的积极关注都为此做出了贡献。